The society we live in today is dominated by technology and most of us accept the discourse of fast and ever-changing developments in technology which have transformed, or have the potential to transform, the way we live and relate to one another. Studies have shown that we are at least 64% more likely to buy a product or service that has video representation. This is why we like watching commercials even if we say that we don’t. What’s more, there are some of us who have our favourite ones. We also like watching commercials which evoke strong feelings in us, for instance:
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